Your history of producing revenue and profit combined with the professionalism of your record-keeping.
Your likelihood to grow your business in the future and at what rate.
How dependent your business is on any one employee, client, or referral source
Whether your business is a cash suck or a cash spigot
The proportion and quality of automatic, annuity-based revenue you collect each month.
How well differentiated your business is from competitors in your industry.
The likelihood that your clients will remain with you and also refer you.
How your business would perform if you were unexpectedly unable to work for a period of three months.